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HOMEBASE / SMART ENERGY GB

Finding revelations from the vast energy we could be saving in our last project with Smart Energy GB, we felt our green footprint was steadily improving however, we realised there was a whole leg worth of changes that need to be made. By further understanding and collaborating with Smart Energy and Homebase, it was our an absolute delight to assist with their creation of a first-of-its-kind green aisle. Replacing their electronic focused aisle with the wild green power of smart eco technology, the aisle became not only a literal green haven, but a dedicated eco-friendly hotspot. Like many, we felt we knew why we need to make changes and were full of green ambitions, however for a large number of us we still find ourselves utterly bewildered on how to turn those ideas into a reality. This innovative green aisle acts as a specialist destination, much like a ‘free-from’ section within the supermarket, primarily focusing on energy efficient advice, products, and the full range of possibilities to make any space eco-friendly.

The aisle playfully represents healthy energy, fierce and wild, but idyllic and green through a literal jungle like ‘quiet revolution’ laying roots. The idyllic aisle was adorned with 100% live foliage including wild ivy, moss, and tall plants on a bed of soft turf, beautifully displaying the greenest and most sustainable products found within Homebase stores. Their campaign further raised the nationwide awareness and and aid in empowering us to do our part to make a lasting change. A great project to be a part of and to make a reality.

Full production, bespoke signage, design, and full fabrication. Installation nationwide in several leading Homebase stores including Birmingham, Edinburgh, and Cardiff.

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